The Future of Comp is Coming, Fueled by BetterComp’s $33M in Series A Funding

In late 2019, I gathered my trusted friends and colleagues Sandra Leon and Derek Watson to do something new, exciting, and a little scary: create BetterComp.

We set out to create a compensation technology platform that turned market pricing into a scalable practice for compensation teams. We wanted our (then future) customers to have both easy access to their critical data and simplify how they use it to drive pay decisions. We even coined the term “market pricing at scale” to describe that process.

After years in the industry, we saw how, despite employee compensation taking up the lion’s share of any given company’s budget, it hadn’t received the same kind of tech advancements that other areas of HR got to experience. We wanted to build a platform that helps compensation professionals move out of the time-intensive tasks that come with building a strong comp program and give them more time to focus on strategy.

Since our founding, lots of things have changed. Our technology has undergone major upgrades and innovation, our customer base has grown rapidly, we’ve created a dynamic partner ecosystem, and our headcount has increased to meet the needs of our customers. However, one thing remained constant: our goal of making compensation Better.

New Funding Sparks Even More Expansion

Our growth from idea to “force to be reckoned with in comp tech” has recently led us to a new Series A funding round, led by Ten Coves Capital. We just announced our $33M in funding and are excited to use this funding to fuel more innovation, expansion, and growth.

We know that “better” is a moving target, so BetterComp is going to remain nimble and adaptable to bring the best possible solutions to compensation. Because every compensation program is unique, we’ve always worked to build a platform that helps all teams market price their roles, regardless of how many surveys they participate in or where their employees are located. Our new funding empowers us to expand to new markets and bring modern compensation technology to teams around the globe.

Adding More AI to Our Innovation Plans

With our new funding, we’re doubling down on AI—building tools that empower compensation professionals to work smarter, faster, and with greater confidence. Designed with security and accountability at the core, these innovations will help teams stay ahead in an increasingly complex comp landscape.

We have a lot of pride in the modern, malleable platform we’ve built, and we have the architecture to support true AI innovation. Our new funding is going to help us advance even faster than we were advancing before (and we’ve been moving pretty quickly).

If we looked back at the product we first built in 2019, it was met with excitement and interest from compensation professionals. Technology has changed (including our own), time has passed, but we’re still looking forward to continuing to hear how we’re making market pricing faster, without asking anyone to compromise their time or gloss over any of the necessary steps. 

We’re excited to share the news of our Series A funding and while we celebrate, we are keeping our mission at the forefront of our work. We’re keeping our momentum and still striving to build a platform that grows with comp teams’ needs.