Intentional Innovation: How BetterComp Balances Growth with Stability

When companies talk about rapid growth, sometimes it seems like they’re making fast moves that wind up…not as clean as they could be. Since founding BetterComp in 2019, I’ve set high goals for our growth, but I’ve always emphasized that while we need to innovate quickly, we also need to make sure every move is aligned with our overall strategy. We believe that the success of our progress is measured by how it makes our customers’ experience better (pun fully intended), and while speed of innovation matters, it isn’t the only factor we care about. Building a product that has a real impact on our customers, our team, and the compensation industry as a whole calls for a balance between maintaining the traction and stability we’ve already created while remaining nimble enough to adapt quickly as technology advances and the market changes. We’re always pulling multiple priorities in, like our customers’ needs, wanting to explore new and emerging technologies, and keeping up with our internal team’s desired pace for growth, which requires discipline and curiosity.

Innovation with Intent

2025 has been a big year for BetterComp. We’ve made a lot of moves this year, and all of them have been intentional next steps. We released 240 product updates, many of which were directly influenced by customer feedback.  We successfully closed a Series A funding round of $33M. We’ve made a lot of moves this year, and all of them have been intentional next steps. We view the updates we’ve made to our product as a continued investment in setting the new standard for comp tech, and raising funds is just a step in the journey that enables us to achieve that vision.

We were also honored to be recognized as one of the fastest-growing companies in the tech sector, being named an Innovator by Novo Insights,  ranking #50 in Deloitte’s Technology Fast 500, and ranking #173 in the Inc. 5000. These accolades were moments of validation for the team — what we’re doing is working! But more importantly, they created moments for us to stop and reflect on where we’re headed next. 

Looking Ahead

After an exciting year, we’re moving into 2026 with the same goal: to help comp teams work more efficiently and achieve true market pricing at scale. At the core of every iteration and innovation, we'll keep our customers and comp community's needs top of mind. When we work on things like AI-based workflows, streamlining survey loading and participation, and other customer-driven feature requests, we'll keep a laser focus on what will really move the needle for comp pros.

We’ll continue keeping the balance between chasing growth and maintaining stability for our customers and team. We are doubling down on the foundation that allows us to innovate rapidly and responsibly: our commitment to security, our customers’ input, and our team’s dedication to growth. We’re continuing to innovate and deliver on our next-generation comp tech that solves the most complex and time-consuming market pricing challenges. However, we’re not letting the excitement of new technologies and capabilities cloud the level of dedicated support and seamless experience that defines the BetterComp name.

Our incredible team and the trust of our customers are the engines behind this progress. As we move forward, we will continue to prioritize the discipline of stability alongside our drive for innovation. This dual focus ensures that BetterComp will continue to rapidly grow and innovate while remaining a reliable, long-term partner in the evolution of compensation.