Welcome to the new Bettercomp

Today marks a defining moment in our company’s journey. If you’ve visited our homepage or scrolled past our latest LinkedIn post, you’ve likely noticed a significant change. We’ve unveiled a refresh of our brand, featuring a new logo, a lowercase “C” in our name, and a redesigned website.

A new look for the future of compensation.

This rebrand isn’t a fresh coat of paint — it’s a reflection of the company we have become and a promise of where we are going. Every design choice was methodically prepared to mirror three core pillars that define our identity.

1. Our relentless pace of innovation.

From day one, we set out to bridge the gap in comptech: delivering market pricing defined by speed and customer-driven innovation, not rigid systems and demo candy that prioritize profits over performance.

So while others stagnate, we ship. By delivering customer-facing features and updates every week, we provide the tools comp teams need, at a velocity legacy providers can’t match.

As a result, Bettercomp blends the high-octane energy of a startup with the deep, nuanced subject-matter expertise required to navigate complex compensation cycles. The updated brand communicates our fast-paced growth and innovation built on the foundation that our partners and customers already know and trust.

2. People-focused comp software built for an AI-world.

Compensation is a human profession, but it requires superhuman precision. Our product has always been designed for simplified market pricing, a practice that relies on data and impacts people. Our new logo reflects this balance, merging the human element with an AI star.

Unlike legacy products that retrofitted AI onto old frameworks, Bettercomp was built to be AI-native from the ground up. We codify your unique compensation philosophies at the foundation, powering AI that understands your needs and delivers the precise, context-aware answers and efficiency your organization demands. This ensures a consistent and personalized, AI-powered experience — from data ingestion to analysis.

With this smart foundation already in place, our AI roadmap is accelerating. We’ve laid the groundwork to ship features that actually move the needle for comp pros: integrated, human-centered tools that prioritize work automation and better decision making for you, the comp guru.

3. An unwavering focus on our mission.

While we are always growing and evolving, we aren't losing sight of what makes Bettercomp better.

Our mission is to align employers and employees on how work is valued. We do this by delivering live data and human-centered software that bring clarity and confidence to every pay decision.

After all, survey data and market pricing software determine how organizations hire and retain the right people.

So while we’ve updated our aesthetic, our DNA remains unchanged. No matter how many surveys or jobs you’re balancing, or whether you’re new to managing compensation, Bettercomp gives you the flexibility to scale your impact without increasing your effort. New look, same commitment to success.

What’s next for Bettercomp?

This new look for Bettercomp is just the beginning — we have big plans for 2026 and are excited to share them with you. On January 29th, we’re hosting a product roadmap webinar to give our customers a sneak peek at some of the tricks we have up our sleeve.

We’re finding new ways to equip comp pros with confidence and clarity in every pay decision. We’re just doing it with a new look.